Videos of Recent Presentations

 

I frequently talk about doing business online at clubs, professional organizations, conferences and company training sessions. Here are some videos of recent presentations.

Marketing Your Technical Product or Service... to My Mother

The Plugg Conference held in Brussels focuses on recognizing entrepreneurship and innovation in Europe, especially startups. I gave a presentation in 2010 discussing why technology companies often focus their marketing efforts on the wrong audience. They concentrate on explaining the technical features and benefits, forgetting the business reasons for choosing their offerings.

Social Media Workshop

I gave an introduction to social media at the PolyTalk '10 plastics industry summit held in Jodoigne, Belgium. The presentation described social media concepts and showed a simple plan to use when thinking about adding social media to a business.

 

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